
Kimber An Being Wooed By Husband
Good morning, Blog Buds!
I’m one of the new girls on the block. I just signed with Noble YA for Sweet
Bytes, a Romantic Paranormal set in my home state of Alaska. The weird part about it is Sweet Bytes is the third book in the series. You can learn all about the
first two by popping over to my main site- www.kimberan.com But, please, hang on until you finish reading this.
This post is for authors, technically, and aspiring authors, just in case they need help in this area. Readers and Reviewers will probably find it amusing though, because, hey, we’re talking about you!
During my time moderating the Enduring Romance book review blog, I found that Readers find Reviewers with similar tastes and hang out with them in cyberspace. The Readers and
Reviewers are online and they talk to each other. If they like you and your book, they tell
each other and you’ll get more requests for reviews and more readers. If you whine about a negative review, they tell each other and your email will probably go into the Spam dump. If you throw a hissy-fit, well, you can kiss a lot of sales good-bye ‘cause you probably won’t get reviewed at all.
Remember, even a negative review gets your story out there. A reader can’t buy a book if she
doesn’t know it exists. So, you’d better play nice, no matter what.
First thing I do is go Scouting! If you’re brand new, find a popular book that’s similar to yours. In my case, that was Twilight by Stephanie Meyers. Then, Google ‘book blog Young Adult’ or you can just pop over to your author buddies’ blogs and see who has reviewed for them. I have a list and so do most of the YA authors I know. Just ask us for it. Since blogging book reviewers hang out together, pop over to one of their blogs and scroll down to the links. They also post each other’s banners. That’s your starting point.
Visit all the blogs and start your own list. If there’s no obvious indication that a blogger likes the Popular Book, like a banner that screams ‘EDWARD CULLEN EATS TOAD EGGS!’ then do a Search of the blog. Put in the title, Twilight, for example, and you should come up with a list of posts which mentions it, positive or negative. If the blogger likes, loves, or is okay with the popular book, then she might be interested in yours.
If she thinks Edward Cullen eats toad eggs, well, then it’s time to surf on, dude.
So, let’s say you’ve found a blogging book reviewer who thinks Twilight (or whatever your
sample popular book is) is just the bee’s knees. Then, you emit a little ‘squee!’ and you scroll to the top of the page (or sometimes it’s on the sidebar) and click on ‘Review Policies.’ There are variations in the title. ‘Policies,’ ‘Don’t Send Me These Crappy Books,’ and ‘What I’m Dying to Read!’ You’ll figure it out. Click on that and read all about what that blogger wants to read and review. The first thing you should check out is if she accepts eBooks at all. If that’s a ‘go’ then check out her current preferred genres and wish list, if she has one. Don’t bother someone who isn’t interested in your kind of book. You don’t want to come off as an annoying pest.
And always, always, always follow whatever procedure the blogger wants. Always send your book in the format she wants. Obey the Book Review Blogger! Like an agent or editor, she doesn’t need your book, plus she doesn’t get paid money like they do. She’s got plenty of authors begging her to read their awesome books. Show her the respect she is due.
The List! Each time you find a reviewer you think might be interested, add her name, blog address, and email to a running list.
The Form Letter! This is like a query letter for an agent or editor. You customize this form letter for each of the reviewers. Most of them will respond, whether they accept or not. Here is mine for Sweet Bytes at my main site- http://www.kimberan.com/2011/09/sweet-bytes-promo-letter.html
Please don’t go there until you finish reading this post!
You send out this letter to your potential reviewers as soon as you get a Release Date and cover art! Remember, your book isn’t the only one begging for their attention. You’ve got to give the blogging book reviewers as much time as you can to move yours up the line and get it reviewed right around the release date or within the first month or two afterwards. Although, if a reviewer can’t get to your book for several months, that works too. You can pick up new readers and build your momentum that way.
With each new book you release, it’s important to go through this process again. Blogging Book Reviewers are real people who go through life changes. New blogs pop up all the time while others go into retirement, though they usually remain online as ‘read-only.’ Reviewers’ tastes change too. When I was pregnant the last time, for example, I only wanted Romance novels with an absolute Happily Ever After. Once I gave birth, I went straight back to my
multi-genre self. A blogger who previously rejected eBooks might get an Amazon Kindle for her birthday and suddenly be voracious for them. You just never know, so do your homework each time.
One last thing, always, always, ALWAYS, thank the book reviewer, even if she said your book was the crappiest she’d ever read. I knew one Reviewer on a popular site who always gave horrible reviews to all books which involved babies or children. Yet, she read them all the
time! Huh? As a Reader, I quickly learned I would love whatever book she claimed to hate. So, at the very least, post a comment saying, “Thank you for taking the time to read and review my book!” And leave it at that.
Okay, so that’s the first thing on my promo to-do list. Since I just sent my pre-edited Sweet Bytes to my editor, I’d better get on it.